
Rux Liimatainen
Senior Executive Consultant & Coach
Rux is an experienced consultant and executive coach specializing in organizational strategic alignment, change management, and leadership development. With over 20 years of global experience spanning the US, Middle East, Africa, and Europe, she has worked across multiple sectors, including banking, healthcare, telecommunications, and oil and gas. Her work focuses on helping VP-level and C-suite leaders build high-performing, people-centered cultures during periods of rapid growth, market expansion, acquisitions, and fundamental transformation.
Rux's priority is creating sustainable impact through servant leadership. Her executive coaching clients consistently describe how her thoughtful, strategic approach helps them become not just better at their jobs, but better versions of themselves. She brings depth and nuance to complex organizational challenges, helping leaders navigate the intersection of cultural transformation and strategic execution. Clients value her ability to work at the system level while remaining deeply attuned to the human experience of change. Rux holds an Executive Masters in Consulting and Coaching for Change from Oxford University and HEC Paris, and is certified in Hogan Leadership Assessments, 360-degree Feedback, and Gallup Strengths.
Rux's specific experience includes designing culture integration strategies for organizations expanding across geographies, building change management infrastructure and listening ecosystems that make transformation sustainable, and creating governance structures and decision-making frameworks for matrixed organizations. She helps executive teams get radically clear on strategic priorities and embed innovation into how leaders develop people, teams solve problems, and organizations learn from both success and failure. Her clients achieve remarkable outcomes – sustained engagement during rapid expansion, improved customer loyalty through culture transformation, and high talent retention during large-scale mergers and acquisitions.
Areas of Expertise:
· Strategic Organizational Alignment
· Culture Transformation at Scale
· Change Leadership and Management
· Executive and Leadership Development
· Succession and High-Potential Management