The Teaming Advantage in Difficult Times

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When I was 23 and fresh out of the Academy, I deployed with the 82nd airborne into a very large-scale rescue operation. Not much went right. Our first medical helicopter went down when a heavy generator broke loose. The weather and conditions on the ground were terrible. We had contaminated fuel and had to ground our aircraft, and much of our supply line wasn't making it in right away. Senior officers hadn't made it in yet.

In the midst of the chaos, my team shared something even more terrifying: for the time being, I was in charge.

Maybe you're feeling like I felt…. inadequate. 

But I started. I made exactly zero pronouncements. I called a huddle with everyone who had made it in. We managed to get any rank or ego out of the way and started innovating.

And it worked. We kept each other safe and we got the rescue operation underway. 

Here's my singular thought for you: You can do this, because your team can do this.

I predict your team will be telling stories about how good it felt when you all worked together for the greater good.

If you need a wing-man for this mission, give me a call, I'll fly with you. If you need a wing-man for this mission, give me a call, I'll fly with you.

What I mean is if you want to talk at any time call my cell and I'll answer it or get right back to you.

5 Ways to Clarify Your Organization's Greater Goal

Nearly every company has a mission and vision, but do these translate into motivation? The answer depends on whether or not the group has connected these statements to their Greater Goal. Research shows that a clear, integrated Greater Goal activates all levels of a company. This key alignment produces wide-reaching benefits to internal and external stakeholders. Still, less than one third of employees know what their company stands for. Surely these employees have access to the mission, vision, and values, but they’re missing the Greater Goal. 

At Third River Partners, our Greater Goal is to help others find theirs and to achieve it. We specialize in equipping high-impact organizations in sectors like healthcare, government, and manufacturing. We want to see your impact multiply! We’re sharing 5 actions you can take to start clarifying your organization’s Greater Goal today.

#1 Start with What You Have by Analyzing Company Values and Purpose

While the Greater Goal transcends mission and vision, these guiding documents are often a great place to start. A former healthcare client had a mission to deliver high-quality healthcare. Starting with this mission, the leaders of the organization zoomed out. They asked “why” or what the end goal of delivering high-quality healthcare was. Ultimately, their teams realized that they wanted to make people more healthy. They discovered that their Greater Goal was to keep people healthy and promote wellness. 

Probing the current mission you have can point your team in the direction of your Greater Goal. As you examine these elements, notice what connects the values, vision, and mission of your organization. See if your team can identify what they produce when all working optimally. The answer should signify your Greater Goal. 

#2 Look for Your Innovation Hubs

Greater Goals inject energy into everyday work! As you take stock of your company’s current functioning, look for the places consistently producing innovative solutions and approaches. It’s likely that this hub of energy has a clear sense of their guiding goal of work. Ask, “What is the greater purpose that is active here?” It will likely include achievement of mission results and uplifting relationships.

You’ll usually find a serving leader at the epicenter of a high-functioning team. This person is acting as a thinking partner for team members and consistently modeling the Greater Goal. Take a moment to sit down with these team members, and with this leader in particular, to find out what they identify as the value of their their work.  

#3 Ask Yourself what You Want Your Work to Count For

Even if you aren’t in the C-suite, aligning yourself to your own Greater Goal is a great way to start transforming your organization. You may even transform yourself into a higher-impact leader along the way! Take some time to write out what you want your work to count for. What effects do you want to see come out of your toils? Companies can get caught up chasing the bottom line, but it’s often easier to find what lies beneath that race on an individual level. 

For instance, if you maintain roads, what are you hoping will come from that completed road? One of our clients, an infrastructure engineer, realized they wanted to build roads that would safely connect people to the places they love. This powerful insight came from personal reflection of a few team members.

#4 Invite Employees to Share Ideas

If you are in the C-Suite, you’re in a fantastic position to unearth and shape the Greater Goal driving your company. Take some time to ask your teams. One of our former clients asked every person who worked at the company what they saw as the Greater Goal for the enterprise. Employees contributed via email survey, via index cards, et. cetera. This client found that the mere process of asking people to share their ideas activated engagement. Simply thinking about the Greater Goal increased focus on that outcome. The energy snowballs into higher engagement and creativity. 

We are especially passionate about accelerating your conversations with team members about the Greater Goal. These initiatives typically cascade into breakthroughs. 

#5 Focus on the Strengths that will Make Your Company a Long-Term Success

Short-term stressors are like fog - they can make it hard to see further than arm’s reach. In order to look for the Greater Goal, take a moment to put those hurdles aside. Instead, take stock of your organization’s current strengths (we promise, they’re there even in the darkest moment!). Then, home in on how those strengths will make your company a long-term success.  What other strengths could be added to enhance your success?

Building on strength and success is central to serving leadership. This practice clarifies what success means for your company. It cuts to the heart of what your work should count for in the end, your collective Greater Goal. Think beyond financial terms, focus on the work itself, and what the work will produce if successful. 

These 5 actionable steps will jumpstart your journey towards uncovering and spreading the influence of your company’s Greater Goal. Doing so will amplify employee engagement, customer satisfaction, and ultimately catalyze the breakthroughs that build a sustainably high-functioning team. Identifying the Greater Goal lays out the path for strategic alignment and shared goal achievement. 

Ready to get started? We’d love to go deeper with you. 

We Don't Need Another Hero

Blame it on retiring baby boomers and new generations that grew up with technology their parents still have yet to master — but the business world stands at an unprecedented leadership crossroads, with seismic shifts in workforce demographics changing the very definition of leadership and teamwork. Consider the numbers: millennials currently comprise a majority of the American workforce, and within a decade, will represent 75% of the labor pool. Right behind them are Gen Z’s – about to cross the threshold as 18-year old’s – whose expectations of their soon-to-be workforce suggest a population that views authority, power, leadership and teamwork differently than their previous generation.

Parents of millennials grew up in the era of the heroic leader: simply accepting the role of the all-knowing boss who, like a knight in shining armor, directed his (it was usually his) troops into battle. But that approach is leaving their children underwhelmed and more attracted to models of leadership emphasizing shared values, individual recognition and psychological safety. Like generations before them, today’s younger executives are taking a fresh look at what makes for effective leadership, and they are willing to rewrite the rules of the American workplace.

This perennial disruption — combined with external forces such as rapid technological change and the increasingly global nature of organizational partnerships — has created a tipping point, and it is corporate cultures and aligned leadership models that are determining those organizations that soar – or confront a management precipice.

For higher engagement, throw away the duct tape

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We all know a lot of lip service gets paid to the ever-elusive and equally intoxicating concept of an exceptional “company culture.” Every company wants it and claims to seek it. One of the primary ways to build an outstanding company culture has exploded in the past decade: motivating a workforce with a higher mission, a greater goal.

Of course, we at Third River Partners absolutely subscribe to the centrality of a greater goal . Our co-founders, Ken and Heather, even wrote a book about it. But what do we mean by a greater goal? Why does it matter, and what’s driving the gap between so many companies’ aspirations and reality?

First off, studies show that companies with engaged employees generate more value. According to Gallup, engaged teams are 21% more productive than their disengaged counterparts. Similarly, companies with a highly engaged culture enjoy a 28% reduction in internal theft. These numbers have huge implications for profit margins, customer satisfaction, and patient health outcomes. It’s no wonder that organizations want to dial in a sense of purpose!

The gap between this desire and reality is huge, though. In a recent poll in London, fully 37% of employees reported that their job makes no meaningful contribution to the world. While some of these disengaged workers may make meaningful contributions outside company scope, such as writing an acclaimed novel, most will not. Instead, energy that could be used pursuing company ends gets siphoned into hiding an ongoing game of Candy Crush during meetings.

So what is one step that you, as a leader, can take today to boost engagement at work?

Simple: throw away the duct tape.

In his book on meaningless jobs, David Graeber notes that some meaningless jobs consist of “duct tapers." Duct tapers patch or bridge major, systemic flaws that their bosses are too lazy or inept to fix.

We’re all guilty of breaking out the duct tape from time to time, and encouraging our teams to do the same. Often, we’re tempted to use duct tape because we’re either 1) operating out of a scarcity mindset or 2) trying to protect our ego. When an employee or team member recognizes a systemic flaw, the prospect of creating a new system seems daunting and costly. If we, the leader, created the failing system, its failure takes on a personal tone.

 

But Serving Leadership precludes the need for Duct Tape. When a team member points out a failing system, we need to recognize that they’re running to a greater purpose. That employee is more focused on creating value for the company than protecting their boss’s ego. Ouch! But don’t we all, deep down, know that a winning team consists of people like that? Next time a team member notes a flaw, take a breath, and realize that you’ve just discovered a huge asset in your team. Build on it; ask other team members what they think could improve. This practice combines the practices of upending the pyramid, running to great purpose, and building on strengths.

 

Know that this practice of listening carefully to feedback takes just that -- practice. As with all of our Serving Leader actions, they become easier and more natural with time and discipline. Soon, we believe that throwing the duct tape away will bring your organization closer to achieving its greater goal.

We all know a lot of lip service gets paid to the ever-elusive and equally intoxicating concept of an exceptional “company culture.” Every company wants it and claims to seek it. One of the primary ways to build an outstanding company culture has exploded in the past decade: motivating a workforce with a higher mission, a greater goal.

 

Of course, we at Third River Partners absolutely subscribe to the centrality of a greater goal . Our co-founders, Ken and Heather, even wrote a book about it. But what do we mean by a greater goal? Why does it matter, and what’s driving the gap between so many companies’ aspirations and reality?

First off, studies show that companies with engaged employees generate more value. According to Gallup, engaged teams are 21% more productive than their disengaged counterparts. Similarly, companies with a highly engaged culture enjoy a 28% reduction in internal theft. These numbers have huge implications for profit margins, customer satisfaction, and patient health outcomes. It’s no wonder that organizations want to dial in a sense of purpose!

The gap between this desire and reality is huge, though. In a recent poll in London, fully 37% of employees reported that their job makes no meaningful contribution to the world. While some of these disengaged workers may make meaningful contributions outside company scope, such as writing an acclaimed novel, most will not. Instead, energy that could be used pursuing company ends gets siphoned into hiding an ongoing game of Candy Crush during meetings.

So what is one step that you, as a leader, can take today to boost engagement at work?

Simple: throw away the duct tape.

In his book on meaningless jobs, David Graeber notes that some meaningless jobs consist of “duct tapers." Duct tapers patch or bridge major, systemic flaws that their bosses are too lazy or inept to fix.

We’re all guilty of breaking out the duct tape from time to time, and encouraging our teams to do the same. Often, we’re tempted to use duct tape because we’re either 1) operating out of a scarcity mindset or 2) trying to protect our ego. When an employee or team member recognizes a systemic flaw, the prospect of creating a new system seems daunting and costly. If we, the leader, created the failing system, its failure takes on a personal tone.

But Serving Leadership precludes the need for duct tape. When a team member points out a failing system, we need to recognize that they’re running to a greater purpose. That employee is more focused on creating value for the company than protecting their boss’s ego. Ouch! But don’t we all, deep down, know that a winning team consists of people like that? Next time a team member notes a flaw, take a breath, and realize that you’ve just discovered a huge asset in your team. Build on it; ask other team members what they think could improve. This practice combines the practices of upending the pyramid, running to great purpose, and building on strengths.

Know that this practice of listening carefully to feedback takes just that -- practice. As with all of our Serving Leader actions, they become easier and more natural with time and discipline. Soon, we believe that throwing the duct tape away will bring your organization closer to achieving its greater goal.

Contact Us

Contact Third River Partners to start driving results through relationships.

866-737-8268 | info@3rd-river.com


Welcome to the New Insights Page

Hi There,

We’re glad you’re here! We have revitalized our insights page from its historic, more reflective tone. Instead, we’re bringing you the latest, research-based tips for accelerating your Serving Leader journey.

Please feel free to recommend any topics or areas you’d like us to share more about.

Contact Us

Contact Third River Partners to start driving results through relationships.

866-737-8268 | info@3rd-river.com